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About Best Western George Hotel
Ample on-site private parking
Enjoy the convenience of a large, secure car park located directly behind the hotel, providing easy access for guests arriving by car or van.
Historic 17th-century coaching inn
Experience the unique character of a restored Georgian inn, featuring quirky layouts, creaking floorboards, and a blend of history and modern wings.
Traditional Georgian dining room
Savor locally sourced Norfolk produce and home-cooked specialties like the signature steak pie or fresh haddock in a refined, historic setting.
Versatile purpose-built function spaces
Host events or seminars in one of three dedicated spaces, including a ballroom and a conference centre designed for professional gatherings.
Central Swaffham market town access
Explore the heart of Swaffham, located steps from the iconic St Peter & St Paul Church and within a short drive of the royal Sandringham Estate.
Pet-friendly accommodation options
Bring your four-legged companions along for a small nightly fee, ensuring the whole family can enjoy a getaway in the Norfolk countryside.
Cosy bar with local Norfolk ales
Unwind in the traditional bar featuring a selection of regional ales and a relaxed lounge area perfect for a quiet evening drink.
Secure bicycle storage facilities
Discover a cyclist-friendly stay with a dedicated locked room to keep your bikes safe while you explore the nearby Rebellion Way or Peddars Way.
The 3-star Best Western George Hotel is a restored 16th-century coaching inn with a Georgian facade, located directly on Swaffham's main street. It offers a refined restaurant featuring local produce and is pet-friendly. The hotel provides secure bicycle storage and dedicated conference facilities. Guests rate the hotel 7.6 based on over 2,000 reviews, with atmosphere, location, and the restaurant highlighted positively.
Rooms
Standard Room, 1 Double Bed, Non Smoking
- 1 1 Double Bed
- Sleeps 2
- 172 sq ft
Standard Room, 1 Twin Bed, Non Smoking
- 1 1 Twin Bed
- Sleeps 1
- 75 sq ft
Standard Room, 2 Twin Beds, Non Smoking
- 1 2 Twin Beds
- Sleeps 2
- 172 sq ft
Room, 1 Double Bed, Non Smoking (Cozy)
- 1 1 Double Bed
- Sleeps 2
- 172 sq ft
Reviews
Good
based on 2,350 ratings from top
sites
This rating is from the trivago Rating Index (tRI), which combines guest ratings from top sites for a trustworthy result.Learn how the tRI works
sites
Review summary
Summarized by AI from 1,000+ reviews
A practical, well-located base for regional explorers.
This hotel serves as a convenient hub for sightseers and families seeking a central home base. A central location near the market square pairs with a spacious car park to simplify regional travel. The culinary offerings are a standout highlight, with the high-quality breakfast service earning consistent praise for its fresh, made-to-order dishes. Guests looking for a quieter experience may want to request a room away from the street-facing side of the building to minimize potential noise.
Some guests mentioned: dated infrastructure, ambient noise, warm rooms.
Rated above average for Swaffham
Guest reviews
Excellent35%
Very good28%
Good19%
Fair9%
Poor9%
Top amenities
- WiFi in lobby
- WiFi in rooms
- Pets
- Restaurant
- Hotel bar
All amenities
Property amenities
- Business center
- Entrance hall/lobby
- Terrace
- Porter service
Room amenities
- Openable windows
- Television
- Hairdryer
- Central heating
Sports facilities
- Golf course
Hotel characteristics
- Family friendly
Accessibility
- Accessible parking
For children
- Kid meals
Location
Station Street, Swaffham, PE377LJ, United KingdomCentral Swaffham market town accessExplore the heart of Swaffham, located steps from the iconic St Peter & St Paul Church and within a short drive of the royal Sandringham Estate.
Highlight
Distance from Best Western George Hotel
Swaffham:0.2 km
Swaffham Heritage:0.3 km
Castle Acre Priory:5.8 km
West Acre Theatre:7.1 km
Oxburgh Hall:11 km
Pentney Abbey Gatehouse:12.3 km
Museum 4 Watton:12.6 km
Bishop Bonner's Cottage Museum:17.2 km
Middleton Towers:17.3 km
Gressenhall Farm and Workhouse:17.3 km
Dereham:17.8 km
London Stansted Airport:90.1 km
Property info
Station Street, Swaffham, PE377LJ, United KingdomFrequently Asked Questions about Best Western George Hotel
Is there a pool area at Best Western George Hotel?
No, Best Western George Hotel doesn’t offer pool areas.
Are pets allowed at Best Western George Hotel?
Yes, Best Western George Hotel has a pet policy that may vary based on the room type or availability. Please check with the hotel directly to learn about their pet policy.
Is parking available at Best Western George Hotel?
Yes, Best Western George Hotel provides Accessible parking for guests.
What time is check-in and check-out at Best Western George Hotel?
Check-in at Best Western George Hotel is available from: . Check-out time is by .
Where is Best Western George Hotel located?
Best Western George Hotel is located in Station Street, PE377LJ, Swaffham, United Kingdom.
The prices and availability we receive from booking sites change constantly. This means you may not always find the exact same offer you saw on trivago when you land on the booking site.
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