Ooedo Onsen Monogatari Premium Ito Hotel New Okabe

This hotel, formerly known as Hotel New Okabe, operates under the Ooedo Onsen Monogatari umbrella, aiming to provide a balance of moderate satisfaction at a moderate price. Its signature feature is the inviting lobby lounge, offering free-flow drinks and various amenities, creating a welcoming atmosphere for guests. While the interior has seen some refurbishment, the underlying fixtures retain a nostalgic "Showa-era" charm. The hotel is particularly well-suited for families with small children, offering ample space and amenities to cater to their needs. Budget-conscious travelers and value-seekers will also find this hotel appealing due to its focus on providing a good experience without a high price tag. To make the most of your stay, consider arriving early to take advantage of the complimentary lounge access before check-in, and be aware that futons are pre-folded in rooms, requiring guests to spread them out.

Facilities & Amenities
The hotel offers a range of amenities designed for relaxation and entertainment. Guests highly appreciate the lobby lounge, which provides free drinks including beer, highball, and various soft drinks, available for extended hours. This area also features a well-stocked manga corner with a wide selection of comics, and several massage chairs, though some are paid or occasionally out of order. For those seeking traditional Japanese comfort, a diverse selection of yukata patterns and sizes is available for guests to choose from. The hotel boasts large public baths in both the main and annex buildings, which are consistently kept clean. Recreational options include karaoke rooms, which are free for a period in the evening, and table tennis facilities. While free Wi-Fi is available in common areas, its coverage can be inconsistent in some guest rooms. Ice machines are conveniently located on the second floor for guest use.

Cleanliness & Room Comfort
Guest rooms are generally described as clean and well-maintained, though many note that the underlying fixtures and facilities reflect their "Showa-era" origins. A recurring point of feedback is the futon setup, where futons are pre-folded and placed in the room upon arrival, requiring guests to spread them out themselves. This can sometimes make the room feel narrower and impact the initial impression. While some rooms have been renovated and feel new, others show signs of age, with occasional mentions of dust in corners or mold in older bathrooms. The air conditioning is typically a home appliance type, with some guests finding its effectiveness varied. Noise levels from adjacent rooms, particularly footsteps from upstairs, can sometimes be noticeable. Views vary, with some rooms offering glimpses of the river or distant sea, while others face less scenic areas. Some guests noted a lack of certain in-room amenities like toothbrush sets or bath baskets.

Dining & Food Quality
The hotel primarily offers buffet-style dining for both breakfast and dinner, providing a wide array of options. While many guests praise the food quality as delicious and satisfying, particularly the golden snapper sashimi, hot pot rice cooked at the table, and freshly fried tempura, feedback is mixed. Some guests have noted a perceived decrease in variety over time, and occasional issues with food replenishment. The buffet area can sometimes feel crowded and confusingly laid out, especially during peak hours. The crab offered is frequently described as small, salty, or watery, leading to some disappointment. For breakfast, the DIY seafood bowl is a popular choice, and freshly baked croissants are often available. While soft drinks are typically included, alcoholic beverages during meals are available for an additional charge, which some guests find expensive.

Location & Accessibility
The hotel is situated in Itō Onsen, slightly removed from the main train station, making it a peaceful retreat. Its central location allows for convenient access to the town's attractions, with the central area and Ōkawa river being approximately a 15-minute walk away. To facilitate guest travel, a shuttle bus service is provided to and from Itō Station, though guests are advised to check the operating hours. Parking is available on-site, with multiple lots, and a shuttle service is offered for those parked in more distant areas. Arriving earlier in the day can help secure a closer parking spot. While some rooms offer pleasant river views or distant glimpses of the sea, the hotel is not on high ground, so expansive ocean vistas are not a prominent feature. The roads leading to the hotel can be narrow, which some guests have noted.

Staff & Service
The hotel staff consistently receives high praise for their friendliness, helpfulness, and attentiveness. Many guests highlight the polite and professional demeanor of the team, contributing significantly to a positive stay. The check-in process is generally described as quick and efficient. While most interactions are positive, some guests have noted that the English language proficiency of certain front desk staff could be improved. Restaurant staff, including foreign team members, are often commended for their service, though a few isolated comments mention issues with table clearing during busy periods. Housekeeping is noted for its thoroughness. When issues arise, such as a room not being ready, staff are generally proactive in resolving them, sometimes offering gestures of apology. Overall, the staff's dedication to providing a pleasant experience is a recurring theme in guest feedback.

Additional Information
The hotel has been undergoing a "premiumization" process, which includes renovations and has led to a notable increase in pricing. Guests should be aware that this transition may impact the value proposition, as some reviews from before and during this period express concern about whether the improvements justify the higher cost. A unique and appreciated feature is the ability for guests to choose their preferred yukata pattern and size from a wide selection. It is important to note that, in line with common Japanese onsen policies, guests with tattoos may face restrictions on using the public baths. While the hotel offers a comfortable stay, some in-room amenities like bath baskets or toothbrush sets are not consistently provided in rooms, requiring guests to obtain them from the front desk. The check-out time of 11:00 AM is appreciated by many, allowing for a more relaxed departure.